Mark Gilroy teams up with Brian Henson to provide a quantitative-qualitative financial analysis for publishing that will give executives and their full publishing team the tools to maximize strengths and mitigate weaknesses.
- Industry variances in budgets and results – with recommendations
- Author performance and recommendations
- Category performance and recommendations
- Major deal risk analysis with recommendation
- Inventory management and recommendations
- Backlist evaluation and “product mining”
- Data management – we have experience and tools to extract and organize data (no matter what software plan) to give you and your publishing team the reports needed to enhance decision-making – and fine tune the process
Brian Henson is a 20-year publishing veteran.
Brian Henson has nearly twenty years’ experience in financial management and analysis in the publishing industry. Most recently, he managed all business and financial aspects for the Nashville division of the Hachette Book Group, the second largest book publisher worldwide, where he created budgets and forecasts, performed financial analyses, initiated and contributed to strategic plans, and revamped inventory management. He created many models that were adopted company wide, including new ways to evaluate—and some cases monetize—the company’s author portfolio and overall backlist. He considers his biggest accomplishment that of cutting inventories in half. The various contributions added millions of dollars to the bottom line. Brian played a big part in Hachette’s reacquisition of Joel Osteen, as well as recent deals with Joyce Meyer, T. D. Jakes, John Maxwell, and Joseph Prince.
At Thomas Nelson, Henson filled similar roles, creating a “company first” dynamic budgeting system from the bottom up for more than $270 million in annual revenues in a complex, matrix style organization. He developed forecasting methodologies and monthly financial packages that are still used today. He also contributed to product development, having several of his ideas published. Henson served as the primary advisor to the Chief Publishing Officer and as liaison between publishers and sales executives – an acute need in most publishing companies. He created tools to help publishers and editors evaluate new product proposals prior to decisions meetings. He was a key analyst and performed due diligence on various company acquisitions.
Henson earned his bachelor’s degree from the University of Dayton in marketing and marketing management, and the MBA from Wright State University with emphasis in accounting and finance.
