Redundancy and Repetition: The Power of Doing the Same Thing Over and Over

Is it possible that redundancy is underrated?

Most of us value efficiency to a much greater degree. We want to drive redundancy out of our personal and corporate lives. Redundancy means wasted time and energy. Right?

But having spent more than 30 years in publishing, I’ve come to gain a begrudging respect for the sometimes necessary discipline called redundancy.

Just think about the book business. Everything is redundancy! (Is it any wonder I’m crazy after all these years?)

A writer writers a book. Then rewrites the same book. At least a couple more times. Then hands it to an editor who tells him or her how to rewrite it yet again to make it better. (The mean editors smile when they hand off their shopping list of improvements.)

When the writer is finished, the editor edits the same manuscript that has been worked over too many times to count. After that, a typesetter puts the very same manuscript into a professional and polished format, with a proof reader ready to make yet another round of marks.

What happens next? The editor and writer get to read the “blues” and then the “proofs” one more time – and invariably, find yet another error or way to improve the text. In the old days of publishing, when a writer wanted to rewrite at the “blues” stage, the contract outlined a series of fees since “cut and paste” really meant cut and paste back then.

After final corrections and changes are made, the book is printed, and a new person, the reader, pores over the same material – and sometimes finds yet another error.

Does anyone else circle printed errors they find in books?

But the end result of having numerous alert and adept people cover the same book is a work of power and beauty – or at least one that has its best chance of achieving that lofty status. (And yes, occasionally, too many cooks spoil the soup.)

The old cliche tells us that anything worth doing deserves our best effort. I couldn’t disagree more. There are a lot of activities in life that aren’t worth our best time and energy.

But some things are. Many things are.

And when we want to put our best foot forward, redundancy – another set of pushups, another read through and light edit, another prayer, another conversation – can be our best friend.

No surprise the carpenter’s motto is “measure twice, cut once.”

At the risk of being redundant, when something or someone matters to you, some extra attention and repetition – also known as redundancy – can go a long way to affirming that.